OnGoing Transporation

The Team:

Bio: Dave Muyres Bio: Geoff Wardle Acknowledgments

David Muyres and Geoff Wardle specialize in future studies for the automotive and transportation industries. Both have many years of significant professional experience within the global automobile industry in design and product development.

In addition to their years of practical experience in the transportation industry, they both have been involved in full-time design education. They have an ideal blend of hard business experience and academic inquiry. Their corporate, business and educators’ experience has given them first hand experience of the importance of creativity and multi-disciplinary collaboration in delivering outstanding, successful solutions. They also understand the inherent challenges of facilitating multi-disciplinary collaboration towards a successful outcome.

They are currently directing their focus and energies into researching and advocating innovative design based processes to create future, sustainable transportation solutions. They both believe that there is an increasingly urgent need for focused as well as broad research into the future of sustainable transportation in an increasingly challenged global economy and threatened natural environment.

Muyres and Wardle advocate that design thinking and innovation should be at the core of all conversations and activities that concern the future of transportation, whether it is the future of the automobile industry or the far more complex issues of personal and freight transportation at large.

Along with their colleague, Heidrun Mumper-Drumm, they have been at the center of creating a series of five annual summits on Sustainable Mobility at Art Center College of Design in Pasadena California (www.artcenter.edu/summit). These summits bring together leading experts from around the world in sustainability, transportation and the auto industry. Discussion focuses on the significant challenges that the developed and developing economies of the world face in providing ecologically and economically sustainable transportation.

Future transportation solutions will have to meet far more exacting requirements than in the past, especially complex, integrated transportation systems. A much greater array of research, planning and implementation expertise will be required involving specialists from many disciplines. However, regardless of the technical and logical brilliance of new solutions, if the end user is not excited or willing to use them, they will not be embraced or implemented.

That is why Muyres and Wardle believe that it is an imperative to include designers at the beginning of far reaching research. Visionary designers can contribute far more to the success of complex transportation systems solutions than just providing alluring looks. They are equipped to lead and expand visions at the exploratory stages of research, increasing opportunities for truly innovative approaches. They are also very adept at facilitating cross-disciplinary collaboration, ensuring that all the main goals of a vision are respected throughout the development and that the needs of the end user are always a priority. Design is about balancing a compelling customer experience with the economic and technical needs of the enterprises that provide the systems.

David A. Muyres

Image-Dave-Muyres-David Muyres most recently held the position of Vice President, Educational Initiatives, for Art Center College of Design in Pasadena, California. In this capacity, Muyres was responsible for developing new strategic offerings for the college. These ranged from educational programs targeted to business executives in order to demonstrate the value of creative process and design thinking, to ArtCenterPRO, a unique program in which companies, as sponsors, collaborate with Art Center students to create real-world design solutions. Muyres was also responsible for masterminding and directing the Art Center’s Summits, a series of unique annual events focused on sustainable mobility (www.artcenter.edu/summit). The summits have brought together global business, technology, design and governmental leaders to discuss the future of sustainable transportation—they explore creative new systems and business models that inspire people to think differently about how we all move around the planet.

Prior to joining Art Center in 2005, Muyres worked at Johnson Controls Inc. (JCI), where he held various functional and executive management positions within the automotive division in the United States, Europe and Asia. As Vice President of Design and Consumer Research in Germany, he helped create JCI’s European Design Center. In Japan, he served as Vice President and General Manager for all Product and Business Development. During his tenure at JCI, he received six patents. Muyres grew up in Minneapolis, Minnesota. He studied mechanical engineering and philosophy at Rensselaer Polytechnic Institute in Troy, New York, and graduated from Art Center College of Design in Pasadena, California, with a Bachelor of Science in Transportation Design.

Muyres has spoken about the future of mobility at events around the world and currently advises for other mobility-related events and organizations such as the University of Michigan’s SMART and its annual mobility conference; Opportunity Green’s annual business and sustainability conference; and Pasadena Sustainable Transportation Action Committee (PASTAC), a sustainable mobility organization led by CALSTART. In December 2008, Muyres was asked to provide testimony on the future of the automotive industry to the Congressional Select Committee on Energy Independence and Global Warming, chaired by Rep. Edward J. Markey. Muyres also acts as a design advisor to various start-up mobility and transportation companies and is assisting in the creation of the new Center for Innovation and Applied Design in Michigan.

Muyres has a profound interest in bringing the best and brightest minds together to re-envision the transportation industry. He strives to leverage his global industry experience, creative approach and the power of his broad network to develop solution-minded partnerships committed to creating more efficient ways of moving people and goods around the planet. Muyres recently joined forces with HuntGreen LLC in Washington, D.C., to further integrate sustainable mobility solutions into newly emerging national policy.

Geoff Wardle

Image-Geoff-Wardle

Geoff Wardle is Director of Advanced Mobility Research at Art Center College of Design in Pasadena, California. Wardle is also part of the managing team that has been planning and delivering Art Center’s “Designing Sustainable Mobility” series of summits (www.artcenter.edu/summit), the first of which was held in February 2007.

With a bachelor’s degree in mechanical and vehicle engineering from the University of Hertfordshire (UK) and a master’s degree in automotive design from the Royal College of Art in London, Wardle has had extensive experience as a professional vehicle designer across four continents. Although he remains interested in the culture of cars, Wardle’s career as a designer in the automotive industry caused him to become increasingly concerned about the future sustainability of personal mobility and transportation in general.

With more than a decade of full-time involvement with Art Center’s Transportation Design department in California and in Europe, Wardle has continually advocated for transportation designers to become far more concerned and involved with the many other disciplines that make up mobility in its entirety, particularly in the urban environment.

His deeply held interests focus on the role that designers can play in helping developed and developing economies transition gracefully from an unsustainable level of consumerism, to compelling, ecologically and economically sustainable economies that focus on a high quality of individual experience, comfort and reward. Within this broad horizon, he is committed to leading opinion and expertise on the future of mobility and transportation and to serving as a valuable resource for industry or government. He sees that the approaches to innovation, creativity and research that designers use are highly effective for other disciplines and activities.

As Director of Advanced Mobility Research at Art Center College of Design, Wardle lectures and leads investigations into all kinds of transportation in conjunction with students and faculty. Research projects focus on balancing the needs and expectations of transportation consumers with valid business and technology parameters through systems thinking and awareness. Research projects have included the future of urban bus travel (Santa Monica Big Blue Bus Company), new categories of personal commuting vehicles, personal rapid transit (PRT) systems and holistic approaches to urban development and integrated transportation systems.

Aside from his role as a researcher and educator, Geoff Wardle works with select vehicle companies as an external advisor on futurist and design strategies. In December 2008, he testified on the future of the automotive industry before the Congressional Select Committee on Energy Independence and Global Warming, chaired by Rep. Edward J. Markey. Wardle has been called as an expert witness on design-related patent infringement cases and served on the board of advisors for the Progressive Insurance Automotive X PRIZE. Wardle is frequently invited to speak at conferences and symposiums related to the future of transportation and the automotive industry. He has also spoken about these topics on National Public Radio.

White Paper Acknowledgments:

During the course of writing the Futurama 2.0 white paper, a number of significant people offered their advice, insight, wisdom, feedback and support. We would like to acknowledge and thank the following for their invaluable investment of time, energy and trust:

Don Abraham
Managing Editor
Social Technologies, UTEK Corp.
Jay Baldwin
Senior Adjunct Professor of Design
California College of the Arts
Bill Bogaard
Mayor
City of Pasadena, CA
Bill Browning
Founder
Terrapin / Bright Green, LLC
Aimee Christensen
Founder and Chief Executive Officer
Christensen Global Strategies
Debbie Cook
Former Mayor
Huntington Beach, CA
Doug Frasher
Strategic Design Chief
Volvo Monitoring & Concept Center
Mark Goodstein
Managing Partner
Powertrain Ventures
Suzanne Hunt
President
Hunt Green LLC
Clark Kellogg
Partner
Collective Invention, Inc.
Ann Kroeker
Writer, Editor
Freelance Writer
JohnPaul Kusz
Associate Director, Center for Sustainable Enterprise
Illinois Institute of Technology, Stuart School of Business
Dana Lowell
Director, Advanced Business Development
Faurecia
P. Lyn Middleton
Graphic Designer
P Studio
Dan Sturges
President
Intrago Corporation
Michael Warsaw
Vice President, Design and Marketing
Johnson Controls
John E. Waters
CEO and President
Bright Automotive, Inc.
Llew Wells
Vice President, Communications and Media
Rocky Mountain Institute
Nathan Young
President
NewNorth Center for Design in Business
Susan Zielinski
Managing Director
SMART (University of Michigan)